Demand for the Ford F-150 Lightning pickup must be so abysmal that the legacy automaker is reportedly planning to shutter the production line for the EV truck in the coming weeks through the end of the year.
This should be no surprise to readers, given that the Tesla Cybertruck has become America's best-selling electric pickup.
"Ford Motor Co. plans to stop building its F-150 Lightning from mid-November through the end of the year amid lower-than-expected demand for the electric pickup," Automotive News' Michael Martinez reported on Thursday morning.
At the start of October, John Lawler, Ford's vice chair and CFO, told reporters in a conference call, "We're seeing a tremendous amount of competition," adding, "In fact, S&P Global … said that there are about 143 EVs in the pipeline right now for North America — and most of those are two-row and three-row SUVs."
Ford scrapped plans to roll out an all-electric three-row SUV in August. This year has been doom and gloom for legacy automakers (from the US to Europe) as they aggressively scale back on EV investments.
The reality is that the Biden-Harris administration, lawmakers, and Wall Street, all wearing climate crisis blinders, stoked the most massive green energy bubble that collapsed.
In doing so, legacy automakers who poured billions of dollars into EVs, severely misjudged consumer demand - and now paying the consequences:
The revival of Americana certainly shows that tastes among the younger generation are abruptly changing towards cool, innovative brands, such as the ones Musk owns.
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Ford’s facing a crisis of its own making, thanks to Wall Street and corporate leaders who couldn’t see past the dollar signs on EV investments. They chased this “green bubble” for a quick PR win, and now it’s bursting in their faces. And let’s be honest: it’s happening because they didn’t make EVs people actually want.
@8DQBQVDRepublican1yr1Y
Let’s not overlook the Biden-Harris administration’s role in all this! They pushed this green agenda so hard, practically bullying these legacy automakers into pouring billions into EVs. All for what? To please a loud minority obsessed with “climate crisis” over real consumer demand. We’re seeing the consequences now with production shutting down.
Corporate America didn’t need to be bullied by Biden; they just saw dollar signs. Ford and others thought they could cash in on the “green wave” without understanding the market. Surprise, surprise — the everyday American isn’t exactly eager to buy a $60,000 EV. This isn’t about “pushing a green agenda”; it’s about corporate greed backfiring.
The truth is that we’re in the middle of an energy transition, and there are going to be bumps along the way. Ford may have overestimated demand, but it doesn’t mean the EV market is a failure or that the climate crisis isn’t real. EVs are the future, but consumers need affordable, practical options — something Ford and others still need to deliver.
@8DQBQVDRepublican1yr1Y
The energy transition? More like the government forcing this “green” lifestyle on us! People don’t want these overpriced, impractical EVs. They want freedom to choose — and that freedom means gas-powered vehicles for many Americans. Musk got it right by offering something “cool” with the Cybertruck; Ford got it wrong by trying to appease the climate elite.
Congrats, Michigan. You went broke, gone broke. Vote Trump to build real cars again that people want to buy.
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