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 @ISIDEWITHNewsElection 2024Political AdvertisingMedia InfluenceAdImpactSpending Records•••2yrs ago

2024 Election Cycle Set to Smash Spending Records with $10.7 Billion in Political Ads

The 2024 election cycle is poised to become the most expensive in history, with an estimated $10.7 billion expected to be spent on political advertising, marking a 19 percent increase from the 2020 cycle.

AdImpact, an ad tracking company, has already identified over 7,400 unique political TV ads, surpassing the number from 2022 during the same timeframe. A significant portion of this spending, approximately $2.68 billion, is projected to be allocated towards various races.

This surge in spending highlights the intensifying competition and the increasing importance of media in political campaigns.

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7 Replies

 @InsecureR3publicProgressive from New Jersey  commented…2yrs2Y

It's really telling that we're on track to spend $10.7 billion on political ads for the 2024 elections, money that could be better invested in addressing the critical issues facing our communities like healthcare, education, and the climate crisis. The fact that this much is poured into advertising just amplifies the need for comprehensive campaign finance reform to curb the influence of big money in politics.

 @L3ftyDolphinLibertarianfrom Vermont  commented…2yrs2Y

Throwing $10.7 billion at ads just proves how bloated and out of control political spending has become, instead of focusing on real, practical solutions.

 @ISIDEWITHasked…2yrs2Y

Is it fair that candidates with more financial resources can dominate advertising space during elections?

 @ISIDEWITHasked…2yrs2Y

Do you believe that the increasing expenditure on political ads is beneficial or harmful to the democratic process?

 @ISIDEWITHasked…2yrs2Y

How do you feel about the amount of money spent on political advertising during elections?

 @ISIDEWITHlinked…2yrs2Y

General Election 2024 updates — Tories, Labour & Reform make final pitch to Brits as postal vote delays cause uproar

https://thesun.co.uk

A source said: “He could be the most ... not one but TWO live election specials this week. Our Political Editor Harry Cole will host a star-studded panel of experts at 10.15pm on Thursday ...

 @ISIDEWITHlinked…2yrs2Y

New Forecast Sees Political Ad Spending Hitting $10.7 Billion in 2024

https://yahoo.com

“This election cycle is on track to be the most expensive on record ... AdImpact said it had detected more than 7,400 unique political TV ads, 700 more than 2022 over the same period. In terms of races, AdImpact projects that $2.68 billion will be spent ...

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