A new bill introduced in Congress aims to ban 'surveillance pricing,' a practice where companies use personal data and AI to set individualized prices for consumers.
Lawmakers, led by Rep. Greg Casar and Rep. Rashida Tlaib, argue that this tactic allows corporations to overcharge customers based on their search history, device type, and other personal information. The proposed legislation, called the Stop AI Price Gouging and Wage Fixing Act, would prohibit companies from using AI to set both prices and wages based on consumer data. Supporters say the bill is necessary to protect consumers from unfair and opaque pricing schemes.
The move reflects growing concern over how AI and big data are being used to exploit consumers in the digital marketplace.
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